# Santé

> Santé is the all-in-one, AI-powered point-of-sale (POS) operating system built specifically for liquor stores and wine shops. It replaces legacy, server-based registers with a single platform that unites in-store checkout, inventory receiving, eCommerce, delivery-app orders, payments, marketing, and back-office automation, all kept in sync in real time.

Santé is purpose-built for off-premise alcohol retail, an industry where roughly 91% of stores are independently owned and still run on antiquated systems. The platform helps owners receive and digitize invoices in minutes with AI, reorder and transfer inventory across multiple locations, build and manage their own eCommerce website with automatic product images and descriptions, accept delivery-app orders without extra tablets, manage interstate shipping compliance, and run AI-powered marketing. It supports liquor-specific needs like bottle deposits, keg management, case and pack pricing, mix-and-match promotions, and vintage tracking for wine.

The company (Sante Technologies, Inc.) is based in the Flatiron district of New York City, is a member of the NAWR, and is backed by Y Combinator (S23), Bonfire Ventures, Operator Collective, and UpHonest Capital. It was founded in 2023 by Darren Fike (co-founder/CEO) and Antoine Balaresque (co-founder/CTO).

## Main Pages

- [Home](https://www.santehq.com): Overview of Santé, the complete POS for liquor and wine stores, with core capabilities (modern hardware, sell everywhere, AI-powered inventory) and customer testimonials.
- [Features](https://www.santehq.com/features): Full breakdown of POS features and integrations, organized into Point-of-Sale (touchscreen POS, tablet card reader, multi-store, advanced promotions, gift cards, loyalty programs, attendance tracking, reporting), Inventory Management (AI-powered receiving/invoice scanning, smart reordering, transfers, spot check, kegs, bottle deposits), Online Sales & Ecommerce (templates, automatic product images and descriptions, SEO, local delivery, nationwide shipping, customer accounts), and Integrations (DoorDash, Uber Eats, GrubHub, Instacart, QuickBooks, Google Shopping, Vivino, Wine-Searcher, FrootBat, digital shelf labels, Google Analytics/Search Console).
- [Customers](https://www.santehq.com/customers): Customer stories and reviews from liquor and wine retailers using Santé, including Joe Canal's, Leiser's Liquors, Spirits of Carmine, Liquor Market, Wine Cellar of Queens, Leary's Liquor Cabinet, Carmine St. Beers, and Wine Gems.
- [About](https://www.santehq.com/about): Company story, mission, and team. Santé was founded to bring a modern, ground-up POS to the long-underserved liquor industry.
- [Careers](https://www.santehq.com/careers): Open roles and hiring information. The team builds in person in Flatiron, NYC, with the mission of building an AI operating system for liquor stores. General inquiries: founders@santehq.com.
- [Demo](https://www.santehq.com/demo): Request a product demo or schedule a call to see how Santé works for your store.
- [Blog](https://www.santehq.com/blog): Articles and guides on running, marketing, and growing a liquor store, plus company and product updates.

## Switching from Other POS Systems

Santé customers have migrated from LiquorPOS, Atlantic Systems, WinePOS, Clover, Square, and standalone cash registers. Common reasons stores switch: faster checkout and receiving, native eCommerce instead of separate vendors and integrations, real-time inventory sync across store, website, and delivery apps, and lower total costs from consolidating POS, eCommerce, and merchant services into one platform. Santé's onboarding team handles data transfer from existing POS systems, and stores are typically up and running in a matter of hours.

## Pricing

Santé charges a flat software fee based on the size of the operation, plus payment processing (in most cases matching or beating the store's current processing rates). There are no hidden fees such as compliance or gateway fees. A free demo and a trial demo account are available after an initial consultation.

## Support

- 24/7 on-demand, US-based customer support by chat, email, and phone
- White-glove onboarding with data migration from previous POS systems
- Support team specialized in liquor and wine retail operations

## Contact

- Email: hello@santehq.com
- Phone: (929) 552-0474
- Careers / general: founders@santehq.com
- Book a demo: https://www.santehq.com/demo

## Legal

- [Terms of Service](https://www.santehq.com/terms): Terms governing use of Santé.
- [Privacy](https://www.santehq.com/privacy): How Santé collects and handles data.