COMPANY
We help liquor
stores grow



From the Founder
Born out of a passion for wine and spirits, Santé was founded on the idea that running a liquor store should be fun! Our journey started years ago when Darren took a nights-and-weekends job at his local wine shop in New York City.
Through this experience, he became aware of the difficulties liquor operators face each day running their stores on old systems that do not serve them anymore. The liquor industry is long overdue for a software upgrade!
We've set out to create the best point-of-sale system, designed from the ground up for the liquor industry. Today, we’re proud to serve liquor businesses of all shapes and sizes across the country.
Our team is made up of dedicated builders with a deep appreciation for small businesses. We love this industry, and we’re here to help, so please reach out if you’re curious about what Santé can do for you!

Join Santé
We're building the AI operating system for liquor stores, bringing an industry stuck in 1980 into the modern era. Join our world-class team in NYC and help rethink the next generation of retail.
Why join us?
- We have clarity on what we need to do to win this space
- Help liquor store owners build long-term equity in their businesses
- Solve real-world problems with AI
- A shot on goal where you will have an outsized impact on winning
- Build in person with a world class team in Flatiron, NYC
Latest
85% of liquor stores are independently owned and operated. These are dedicated entrepreneurs that serve their communities through graduations, weddings, holidays and everything in between.
At Santé, we're giving these entrepreneurs time back with an AI-powered operating system for liquor stores, built for the modern era of retail.
We're bringing the liquor store industry to the future with:
- We have clarity on what we need to do to win this space
- AI suite: vertical agents that complete back office work