We’ve raised $7.6M because liquor stores deserve better than 1980s tech.
We’re all-in on providing a complete operating system to liquor stores that helps them increase sales.
The round was led by Bonfire Ventures, Operator Collective, Veridical Ventures and TipTop with support from angel investors like Ian Crosby (Teal founder & CEO) and Luke Sophinos (Portico founder & CEO).
Liquor Stores Deserve an Upgrade
The vast majority of liquor stores are independently owned businesses, cornerstones of local communities across the country.
For too long, liquor stores have been left without the tools they need to compete and grow in the evolving retail market.
They’ve been stuck on 1980s tech that is fundamentally incompatible with AI.
Solved problems like eCommerce and marketing have typically been disconnected from the POS system, making it difficult for liquor stores to act on the treasure trove of customer insights that should be driving sales.
And, liquor store owners have to spend most of their time on manual back-office work because their POS is not capable of automating repetitive tasks.

Sante Increases Sales for Liquor Stores
At Santé, we provide a complete operating system to liquor stores that actually generates more revenue by bringing a suite of commerce tools and AI for back-office that unlocks growth for our great industry.
- eCommerce: Websites that liquor stores build and manage directly into the POS; no more integrations or separate platforms for the online business
- Real-time delivery app integrations: Edit and accept delivery app orders from DoorDash, GrubHub and Instacart directly in the POS
- Santé Marketing: Delivering 5% monthly growth with AI powered campaigns that engage customers based on their shopping preferences
- Back-Office AI: Saving liquor store owners 15+ hours every week with AI that simplifies repetitive admin tasks like receiving invoices and reordering

With Santé, liquor stores are thriving again by swapping fragmented legacy tech for our all-in-one platform that brings everything together in one place.
Top Shops are Booming With Sante
Liquor stores and wine shops across the country are switching to Santé so that they can realize their full potential in-store and online.
Industry-leading liquor stores like Liquor Wine Warehouse, Pink Dot and Joe Canal’s are growing on Santé, processing hundreds of millions in transactions every year across in-store, online and delivery apps.
Just last year, Le Dû Wines (NYC) grew revenue 26% by switching their in-store and eCommerce business to Santé.
Our suite of AI tools are giving liquor store owners time back so that they can focus on what matters: growing the bottom line.
What’s next?
With this investment, we are accelerating product development so that we can continue delivering the best platform in the industry for liquor store owners.
You should expect more eCommerce functionality, smarter AI for marketing and added customizations to loyalty so that you’re never missing a sale.
In the back-office, we have a number of exciting AI tools that we will be releasing in the coming months that will both save you time and help you
We will also expand our existing NYC-based customer support team so that liquor stores always have an industry-expert to work with; from the first training session to the day-to-day.
To support our ambitious plans, we’re hiring a number of roles in our NYC office. If you’re interested in learning more about why this is the right bet for the next step in your journey, visit our careers page or email us at recruiting@santehq.com.
Make the Switch
If you’re a liquor store owner, and you’re curious about how we can help you grow, book a demo with us.
We’ll show you how you’ll have your best year yet with Sante.
Santé replaces legacy server-based POS with a single platform for POS, eCommerce, payments, and an AI suite that automates back-office work.


